Visualizing Google Cloud User Roles
Visualizing research for 30,000+ attendees at Google Cloud Next 2025
About the project
During my time as a UX Designer at Google Cloud, I partnered with the UX Research team to transform a large body of research into a clear, scalable visual system.
I designed the identity for 31 user roles and 7 company profiles, creating slides, posters, postcards, and a card‑deck game that helped teams across Cloud design with a shared, user‑first perspective. These assets were later showcased at Google Cloud Next 2025 and shared with 30,000+ attendees.
My role
UX Designer, Google Cloud
Led the visual translation of complex UX research into a scalable identity system.
Context
Worked with UXR and Cloud leadership to prepare research‑driven artifacts for Google Cloud Next 2025, ensuring the system could scale from internal use to a large scale conference.
Impact
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Adopted across the Cloud organization as the standard reference for user roles
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Used by product, design, engineering, and leadership teams
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Featured at Google Cloud Next 2025 for 30,000+ attendees
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Strengthened alignment around user‑first decision‑making
The challenge
Google Cloud had extensive research on user roles and company profiles, but no unified way to communicate it. Teams across Cloud were using different interpretations, making it difficult to design consistently and keep users at the center.
How do we turn deep research into a visual system that is clear, scalable, and engaging, and can be used across the entire Cloud organization?
The approach
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Synthesized research into a consistent structure (goals, tasks, tools, pain points)
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Designed a modular layout system that worked across slides, posters, and cards
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Created a visual identity that balanced clarity, hierarchy, and personality
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Built a scalable template system for 31 roles and 7 company profiles
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Collaborated with UXR to ensure accuracy and alignment
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Partnered with leadership to prepare assets for Google Cloud Next 2025
Visual Identity
I organized the 31 user roles categories into eight high‑level categories. Each category received its own color family and gradient structure, creating a visual hierarchy that made the system easy to scan, compare, and navigate across slides, posters, and cards.
In addition to user roles, I designed a parallel visual system for 7 company profiles.
Using a different gradient style and shape structure, I created a clear distinction between Enterprises, Small/Medium Businesses, and Partners while keeping the overall identity consistent.
Google Cloud Next is the largest annual gathering for Google Cloud, where 30,000+ attendees come together every year to learn about new products, AI advancements, and the future of cloud computing.
Google Cloud Next 2025
At Google Cloud Next 2025, this identity system expanded into a full set of event materials. I designed the posters, postcards, and card‑deck game that helped attendees explore the 31 user roles and 7 company profiles in a more engaging, visual way.
You can see below a few examples.
This project reflects my ability to translate complex research into clear, scalable visual systems, and to design artifacts that communicate at both organizational and conference scale.