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© 2020 by Maria Aguilar

INSTAGRAM STORIES

GREEN NEW DEAL

STORYTELLING

Tools

Adobe Illustrator

Adobe After Effects

Methods

Research, Sketching, Animation

Context

Individual Project as a Graphics Fellow

Univision - Internship Summer 2019

3 weeks

THE CHALLENGE

As a Graphics Fellow at Univision during Summer 2019, I worked closely with journalists and animators to contribute on creating original multimedia solutions to lead the newsroom into a new era in digital storytelling. One of my projects was to design a creative way of storytelling to create engaging content for young audiences and I chose Instagram Stories as the media platform. The challenges faced in this project were planning the Instagram Stories content which included summarizing complex political topics to fit in a story sequence, taking into account that most people loose interest after 7 or 8 story sequence and the 15-second limit per individual story.

THE SOLUTION

I created a sequence of Instagram stories to explain political concepts that could be helpful for the upcoming presidential elections. The sequence would be called "May I explain it?" (In Spanish "Te lo explico?") and would be specifically targeted to young audiences. I designed a theme and the structure of the story sequence that allows to personalize the content. Because of the limited time I had on my internship, I created one model sequence to explain the Green New Deal but this model could be used in the future to explain other similar topics. Because the main audience of Univision are hispanic people, the main content is delivered in Spanish, thus this sequence was developed in Spanish as well.

PROCESS
Researching

Some terms frequently mentioned by the presidential candidates in the debates and their proposals were Green New Deal, Roe v. Wade, Background checking, among others, but does the population really understand the implications of these topics?

The first topic that I chose to inform the audience was the Green New Deal (GND), and I started by conducting a research about this topic. 

I read the 14 pages proposal and I also looked for information about how other media inform their audiences about this topic and I realized that almost all the explanations were taken political sides. However, I wanted to develop impartial content, focusing on explaining what is the proposal about and its implications. 

Then, after acquiring a general understanding of the topic, I met journalists from my team who helped me to organize and summarize this content, making it concise and using the appropriate language to engage the young audience without changing the meaning of the proposal.

Sketching

Once I knew the content that we wanted to deliver, I developed sketches to see what elements would be included in each story. In this phase, a specialist on social media helped me to organize all the elements and I came up with a structure of the story sequence that could be applied for other topics as well. 

1. Intro screen: The first screen will show the theme and title of the sequence called "Te lo explico"? (May I explain it?).

2. What is the definition of this topic?: In this case, what is the Green New Deal?

3. What is the main issue addressed in this topic?: In this case, the global warming.

4. What is the proposal of this topic?: In this case, what is the proposal of the GND to address the global warming?

5. Is there any other issue addressed in this topic?: In this case, the GND also seeks changes in the society such as the education, healthcare, job security, among others.

6. What is the opinion of the political leaders about this topic?: In this case, what are the comments against and in favor of the GND?

7. Audience's interaction and call to action. In this case, a survey asking if the person is against or in favor of the GND and an option to learn more about what candidates are saying in the debates about the GND, which take the person to one of the notes int he Univision web page.

Prototyping

I used Adobe Illustrator to design each frame of the story sequence. In this phase, I created the theme and organization of "Te lo explico?" sequence. It was an iterative process, reviewing the frames and adjusting texts with the help of other journalists and the audiovisual team. 

Some of the screens can be seen below.

Animating the sequence

Finally, I imported all the frames and assets from Adobe Illustrator into Adobe After Effects to start animating the stories. With the help of a specialist from the audiovisual team who taught me Adobe After Effects and gave me some tips and good practices for animations, I made 8 stories for this sequence. This phase was a good opportunity to redefine some elements taking into account the 15-second limit per story and balancing images and text in order to ensure the readability of the story.

GREEN NEW DEAL STORY SEQUENCE

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