PERU,

Surprising

Culinary Delights

INFOGRAPHICS &

DATA VISUALIZATION

Tools

Adobe Illustrator

Flourish

Methods

Research, Sketching, Data Visualization

Context

Designer

Data visualization & Infographics Class Spring 2019

6 weeks

THE CHALLENGE

This piece was my final project for the "Introduction to Data Visualization & Infographics" course by Dr. Alberto Cairo. The challenge was to choose a topic, find information about it and design an infographic for web and mobile. We had 4 weeks to work on this project, it was structured to show small deliverables each week to receive feedback from the Professor and our classmates. 

THE SOLUTION

The topic I chose for this project was the Peruvian cuisine. When talking about Peru, many people immediately start thinking about Machu Picchu, and although this is a magnificent city, evidence of the Inca Empire, there is another side that makes Peru a wonderful country to visit which is its gastronomy. I structured the infographic in 2 parts, the first part shows some statistics about the tourism in Peru followed by an introduction to its biodiversity which leads to present the different types of cuisine that vary according to the region. 

And well... another important reason for choosing this topic is because I am Peruvian! 

PROCESS
Sketching

As always, I like to start drawing the ideas I have in mind. My initial idea was telling the history of the Pisco, a well-known Peruvian beverage, showing the typical cocktails made with pisco such as "Pisco sour" and its ingredients. Then I also thought that I could show a typical Peruvian meal, which includes a soup, a main dish and a dessert, and I could place this images on a typical table cover. 

I discussed these ideas with Professor Cairo and he suggested me to approach just one topic such as the gastronomy and that I could talk about a dish that is not very known. 

Narrowing down these ideas and after reading some articles about the tourism and gastronomy from Peru, I decided to tackle the Peruvian cuisine where the main piece would be the picture of a dish with its ingredients and I would have one section to show some interesting facts about the tourism.

Get the data

I used different sources that seek to promote the diversity of Peru such as Marca Peru and PromPeru. These organizations are initiatives associated with the Peruvian government, Peruvian companies, and startups to promote the purchase and consumption of products created in Peru. They also seek to boost tourism, exports and attract investment. 

I also gathered information from the Peruvian National Institute of Statistics and Informatics (INEI) which coordinates, compiles, and evaluates statistical information for the country. This was useful to obtain data from the most visited places and the visitors' profile. 

Furthermore, I went through data published by the World Economic Forum to obtain reports and statistics about Peru compared to other countries in the world. 

Design the visualization

I started with the golden rule: drawing boxes to structure all the information that I have. After that I added more details, I decided to include a map of Peru with typical food from each region. Then Professor Cairo suggested me to show a relief map instead, and this was an incredible addition to my visualization. I took a picture of the relief map from Google Earth and I traced the different regions with the pen tool. Below are some images of the design process.

THE VISUALIZATION

And here is the final visualization!. Click the image below to see the full size.

Maria_Aguilar_PeruvianGastronomy-01 copy

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